The relationship options in the game represent a playful alternate world rather than a real-life simulation. Nintendo never intended to make any form of social commentary with the launch of Tomodachi Life. When Nintendo was faced with a fan-made petition to allow same-sex marriage in Tomodachi Life, for instance, the company at first blundered to respond. While the family-friendly branding helped Nintendo in the seventh-generation console wars, it has since become a double-edged sword. Nothing questionable (re: sexual) would be happening on a Nintendo device! In 2013 when the company learned that people were using a 3DS app called Swapnote to exchange questionable pictures, they disabled the SpotPass service in Swapnote. This branding of the Wii (and now the WiiU) is just an extension of Nintendo's own company branding. What About Nintendo Being Family Friendly? Games with local multiplayer, in addition to the already family friendly IPs of Mario, Link, and Kirby cemented the Wii as a the family console. My entire non-gaming family got pretty obsessed with Wii Sports for several holidays. Instead, the unique features of the Wii - the wand controllers and motion technology - made it the family oriented console we never knew we wanted. The seventh-generation console released before the PlayStation 3 and Xbox 360 moving away from the graphic realness of the other two systems. The more complicated answer lies with Nintendo's branding as a company, starting all the way back with the release of the original Wii. Having playmates show-off the game appeals to the often male-oriented competitive online gamer demographic that could really boost Splatoon's popularity and sales. Splatoon is a third-person shooter with heavy emphasis on the online multiplayer. This may be to attract male gamers to the WiiU console which hasn't been favored by self-identifying "hardcore" gamers. One collaboration could be considered a reasonable PR move, but two team-ups suggests a method to the madness. To promote Bayonetta 2, Nintendo commissioned a questionably tasteful nude Bayonetta Playboy spread. This is not the first time that Nintendo has teamed up with the Playboy mansion.
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